Rouge is a color artist, a feature builder. Color wise, you should select just one shade. Rouge should be discreetly applied and correctly blended, and made to appear as part of your own natural coloring. It cannot, therefore, take on various hues that blend with your costume, but must always blend with your skin tone. In selecting your personal rouge, it's best to take a medium shade with the barest touch of pink in it, to make you look soft and pretty.

Rouge and the forehead

For a low forehead, apply rouge somewhat lower than ordinarily; for a too-high forehead, apply closer to the eyes.

Rouge and the eyes

For eyes too close, apply rouge from point under center of eyes, and blend toward and almost into the ears. For wide-apart eyes, start rouging at point directly under inner corner of eye, and blend off evenly at height of cheekbone.

A very short chin can be brought to pretty size by round, "invisible" rouging. A square chin can be rounded by rouging the center with a well blended dot; a pointed chin, bying its sides.

To avoid obviously rouged cheeks, put one dot on the widest part of your rouge areas, grin or smile, and blend the color up and out according to the natural smiling contour. Under no circumstances should you apply rouge in a circle.

Don't apply makeup too heavily, even if you have to apply two kinds of foundation, plus rouge, plus powder. "Make down" with the minimum amount of each, spreading evenly, blending perfectly.

Avoid mask contour. Although you can't see the area between the edges of your cheeks and your ears when you face the mirror, your critics can. So, don't stop short. Continue your makeup right to your ears, pull it down even to your ear lobes, and see the natural glow your whole makeup takes on.

Makeup applied under an electric light may show up quite differently by daylight. Try to apply your make-up in light as close as possible to that in which you expect to be seen.

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